THE FAQS 

HOW DOES THE BORDERLINE WORK?
We are a website that is also a radio station, therefore making www.theborderline.ca an internet radio station, or digital radio, if you prefer. Press the NOW PLAYING button to get streaming.  

IS THIS MORE LIKE PODCASTING OR LIKE REAL RADIO?
Yes and yes. One podcast everyday. Seven days a week. Every week. Each podcast is 24 hours long. Some people call it borderline radio. That's how we hear it.

DOES THE STATION HAVE A CALL NUMBER?
As this is digital radio, not terrestrial radio (you know, with towers and transmitters), therefore we do not operate on the radio dial, as they say. But of course, every radio station needs a call number. Ours is 17.5 The Borderline. That's right. The best way to remember, is that where Highway 17 meets the I-75, that's 17.5 The Borderline. Comes in nice and clear.

WILL THE BORDERLINE BE ON-DEMAND?

Well, first things first. On-demand means podcasts, and radio is radio, if we can say it that way. Get in-demand and then we'll worry about going on-demand. Hopefully someday, then certainly. It's a matter of building an inventory of content, and that takes time. 

HOW ABOUT NEWS WEATHER AND SPORTS?

The big 3, but not at The Borderline. The news is everywhere, the weather is always outside and we love sports, just not sports reporting. Truly, there are much better options in the Soo for the big 3. We go there ourselves. The Borderline is all about the local arts, culture and entertainment - with an amazing soundtrack.

WHAT DO WE HEAR ON BORDERLINE RADIO?
A little of everything you get on most radio stations is what you can also expect on The Borderline. That means a lot of music and some talk/interview shows. One big difference is that the music and the stories are local. And another big difference is that we are freeform and not confined to a single genre of music. To put it best we say it this way, at The Borderline you get hyperlocal and hypersonic. We try and keep it fun, seriously.

OK, WHAT KIND OF MUSIC DOES GET PLAYED ON THE BORDERLINE?
Great question. We follow simple rules. If it's music from the twin Soo and area locals, then there is a great chance it is on air. If there is a Soo connection to the recordings, then there is a great chance it is on the air. Bands that have toured through and shown us the love, or plan to play the Soo and area, you can expect to hear that also, we give them the love. The answer to the question ends up being all kinds of great music.

AS A MUSICIAN, HOW DO I GET MY MATERIAL ON THE BORDERLINE?

Reach us at info@theborderline.ca. Send us your mp3 files, or a CD, even better. Otherwise, direct us to where we can get your music. We are always looking, so it's up to you, you know where we are. We are on The Borderline.

NOT A MUSICIAN, CAN I GET ON BORDERLINE RADIO?
Yes, definitely yes. Love to have you. Come on and give us your station identification, we want them. It's your time to shine! The way to do this is to send us a request to info@theborderline.ca and we'll set it up.  

IS THERE SWEARING ON THE BORDERLINE?
Hmmm... is there swearing in life? It's part of it, but definitely not in a gratuitous manner. Some songs drop the f-bomb, some talkers/interviewees do as well. It's part of the Soo story, it's part of the world story, it is what it is. As a rule though, we're clean.

HOW DOES THE BORDERLINE MAKE MONEY?
That question needs to be asked? Okay, it does take money to make it go round. So, we go after advertising revenue and we pass the tip jar, in a nutshell. It's free radio for all listeners, and those listeners willing to support are gratefully welcomed. Thank you.

SO THERE ARE COMMERCIALS? HOW OFTEN?
What you won't hear on Borderline Radio are a lot of commercials. We try to be like The Masters on t.v. - 56 minutes of golf in every hour, 4 minutes of commercials. The Borderline has less commercial time than that. Less clutter. Sounds better. And the advertiser gets heard, not buried.  

DO THE MUSICIANS THAT GET PLAYED GET PAID?
All radio stations pay a SOCAN license fee, required from the agency that collects and distributes royalties to the artists. Some musicians collect, others not, depends on airplay everywhere, not just this one station. It gets complicated. Our real goal is to give the local talent airplay and exposure, getting more people to hear their music, to buy their music, and to go see them in a live setting. Support.