Navigating the Modern Music Business as an Independent Artist

About Lisnin — Lisnin is an all-in-one career management platform for independent musicians: distribution, publishing administration, artist websites, an industry directory, fan engagement tools, and more, in a single dashboard. Launching late fall 2026. lisnin.io

About the Lonely Listeners Club — The Lonely Listeners Club is a community for indie and underground music fans — 80,000+ across social media, with an inner community of 4,000 members — that has helped independent artists raise over $200,000 through decentralized, community-led crowdfunding. lonelylisteners.com

A hometown story, a global stage

Born and raised in Sault Ste. Marie, St Pierre got his start managing his brother and operating an independent record label and recording studio in the Sault, with early support from the local economic development corporation. That beginning blossomed into a career spanning work with Vice and — through Toronto-based music supervision agency Wracket Music, where he is a business partner leading business relations and development — brands including Apple, Amazon, and MTV. He has worked with hundreds of artists, most of them independent, alongside artists from Def Jam, Atlantic, Warner, Universal, and Sony, helping artists reach tens of millions of streams. He has been booked to speak on independent music and technology at events across North America and Europe, including SoAlive Music Conference in Bulgaria and Departure Festival/Canadian Music Week in Toronto.

St Pierre is also the founder of the Lonely Listeners Club, a music community spanning more than 80,000 users across social media with an inner community of 4,000 members, which has helped independent artists raise over $200,000 through unique, decentralized, community-led crowdfunding.

Lisnin began in 2023 as a simple music marketing tool that placed top 10 out of 10,000 registrants in the Solana hackathon — and has since evolved into a full, unified music management platform: one place for independent artists to run their entire careers. The platform launches late this fall. St Pierre is currently part of the Innovation Factory’s Concept Catalyst program & the Creative Destruction Lab for its accelerator, and is under consideration for additional programs. The hometown unveiling comes just weeks before St Pierre presents on a major stage at Reeperbahn Festival/Music Frontiers in Germany in September — making Sault Ste. Marie the first audience in the world to see the platform in public.

“Everything I know about this business started here in the Sault — my own adventures with music, managing my brother, running a studio, figuring it out record by record. The talent in this city has never been the problem. What’s been missing is infrastructure and education, and that’s exactly what I’m bringing home first, before I take it anywhere else in the world,” said Matthew St Pierre, Founder of Lisnin and the Lonely Listeners Club.

Media Contact:

Lisnin Music Inc
Partnerships & Artist Relations – Everton Lewis Jr.

hello@lisnin.io
https://www.lisnin.io

Tagged as: independent, artist, lisnin.